Baseball’s Cleveland Indians announced Monday that the
franchise will change the team name but will continue
to play as the “Indians” until the club determines their new branding.
(CNN) Major League
Baseball’s Cleveland Indians
announced Monday that the
franchise will change the
team name but will continue
to play as the “Indians” until
the club determines their
new branding. In a teamissued statement, Cleveland’s
owner and chairman Paul
Dolan acknowledged negative
feedback received from civic
leaders and Native American
coalitions, including the
Cleveland Indigenous Coalition
and the National Congress of
American Indians (NCAI).
“Hearing firsthand the
stories and experiences of
Native American people, we
gained a deep understanding
of how tribal communities feel
about the team name and the
detrimental effects it has on
them,” he said. “We also spoke
to local civic leaders who
represent diverse populations
in our city and who highlighted
the negative impact our team
name has had on our broader
population and on underrepresented groups across
ourcommunity.”
Cleveland said the name
change process is the first of
many steps in their pledged
rebranding effort, which “will
take time.” The franchise
did not set a timeline for the
changes and said the club
will continue to use the name
Indians during the process.
The decision to change the
team name, first reported by
The New York Times, comes
at a time when America is
coming to terms with its racist
past. A summer of protesting
the deaths of Black people at
the hands of police has led
professional sports teams,
companies and even schools
to reconsider branding,
imagery and memorabilia
based on ethnic stereotypes
and caricatures Sports teams
with names based on Native
Americans, including MLB’s
Indians and Atlanta Braves, and
the NFL’s Washington Redskins
and Kansas City Chiefs,
have been facing pressure
to reexamine their names
as Americans more directly
grapple with issues of racism.
Washington’s NFL team —
formerly the Redskins — did
away with their name in July
and are now the Washington
Football Team.
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